10 Tips for Buying a Diamond Engagement Ring



Looking for the perfect diamond engagement ring? You’ll need to know about the 4Cs of diamond quality, metal characteristics, setting styles, and more.


Follow these 10 tips for buying an engagement ring to make a smart purchase:

  1. Know the 4Cs

  2. Know diamond shapes and cut styles

  3. Look at diamonds under different lighting

  4. Pick a metal for the band

  5. Choose the setting

  6. Consider side stones

  7. Know styles, motifs, and trends

  8. Measure ring size

  9. Pick a reputable jeweler

  10. Insist on a diamond grading report


1. Know the 4Cs

The first tip for buying a diamond engagement ring is to know the 4Cs: Color, Clarity, Cut and Carat Weight. Created by GIA, the 4Cs are the global standard for assessing the quality of diamonds and allow you to compare one diamond to another.

In brief, the 4Cs are:

  • Color: Color is graded on a D-to-Z scale, with D meaning that a diamond is completely colorless and Z meaning that a diamond has light yellow or brown color. In this color range, diamonds with less color are rarer and more highly sought-after.

  • Clarity: Diamond clarity refers to the absence of internal features, called inclusions, and surface irregularities, called blemishes. Clarity is graded on a scale from Flawless to Included.

  • Cut: The quality of a diamond’s cut determines how well it interacts with light. A diamond’s proportions, symmetry, and polish determine its brightness (or brilliance), scintillation (or sparkle), and fire (flashes of color).

  • Carat Weight: Diamond carat weight determines a diamond’s apparent size. Generally speaking, the greater the carat weight, the rarer and more valuable the diamond, if the other Cs are comparable.

Once you understand what the 4Cs mean, the next step is to ask yourself “Which C is the most important to me?” Prioritizing the 4Cs will help you quickly eliminate some diamonds from your search and hone in on the diamond that’s right for you. It will also help you work with your budget, knowing which C you are willing to spend more on and which you are willing to compromise on.


2. Know diamond shapes and cut styles

Before you start shopping for an engagement ring, you should understand the difference between a diamond’s shape and its cutting style. Shape describes a diamond’s outline when viewed face up. The most popular diamond shape is round. But there are other shapes—known as fancy shapes—which include the marquise, pear, oval, rectangle, square, and heart.

*Tip: Round brilliant diamonds tend to cost the most of all the shapes and cut styles. Choosing a fancy shape can be a good way to save money and choose a unique center stone.


Cutting style refers to how a diamond’s facets are arranged. The brilliant cut is popular due to how it maximizes a diamond’s brightness. This cut style can be seen on a range of shapes, from round to oval to square (princess cut) to marquise. The most popular shape and cut combination by far is the round brilliant cut, which has 57 or 58 facets.


The step cut is another popular cutting style. Steps cuts have long, sleek lines, which givesin them an elegant, sophisticated gleam. A popular step cut is the emerald cut—a square or rectangular shape with by concentric rows of parallel facets and beveled corners. In contrast, a radiant cut diamond also has a square or rectangular shape but is cut in a brilliant style.


*Tip: Step cuts tend to show their color and clarity more, while brilliant cuts are better at hiding color and inclusions. If you are purchasing a step cut consider going up in color and clarity.


4. Pick a metal for the band

Popular jewelry metals include yellow gold, rose gold, white gold,, and platinum. Gold and platinum have different characteristics. Their colors can also change the appearance of a piece of jewelry and set off the color of a ring’s gemstones differently.


Metal Types: Yellow gold is a classic. It has been used in jewelry for thousands of years. It enchants because of its color, rarity, and luster (the appearance of a material’s surface in reflected light). Pure gold is soft, so it is typically alloyed with other metals. Karat is the term used to state gold’s fineness, which is based on 24 parts. Gold that is 75% pure—18K gold—is 18 parts gold and six parts of other metals to create an alloy. The most popular fineness in the U.S.—14K gold—is 14 parts gold and 10 parts of other metals.


*Tip: Metals with a higher amount of gold will have richer color, be heavier, softer (slightly more prone to dents and scratches), and more costly.

Rose gold has been a popular choice for many years. It was often used in engagement rings during the Retro era (1935 to the 1950s). It is usually made by alloying gold with copper and silver, which is what gives it its warm, pinkish tone. Companies closely guard their special blends.


How Metal Color Affects Gemstone Color

White gold and platinum are good choices for diamonds graded in the colorless to near-colorless ranges–D through J on the GIA color scale—as they highlight the diamond’s colorlessness.


The color of the metal reflects throughout the diamond. Setting a colorless diamond in yellow prongs can cause it to look more yellowish in appearance. Gold and rose gold settings tend to benefit diamonds with lower color grades or colored diamonds or colored stones as they can help enhance the color of the gemstones. If you have a diamond with a distinctively yellow or brownish tint, a white gold or platinum setting might conversely emphasize the color of the stone due to contrast. If you love the color of yellow gold or rose gold, use white gold or platinum prongs or bezels to set the diamonds and pair them with yellow gold or rose gold bands. This way, the diamonds will appear more colorless while you get the style that you want.


5. Choose the setting

In jewelry, diamonds are held in place by settings. The setting has two jobs: to hold the diamond in place and to protect it from damage. Different settings offer different degrees of protection.


Here are two popular types of settings:

  1. Prong: A diamond is held in place with four to six prongs (narrow metal supports). The prongs can be rounded on top for a classic look or sharp (claw prongs) for an edgy, modern appearance. Six prongs can give a round brilliant diamond a more rounded look; it also holds the diamond securely. Four prongs can give a round diamond a slightly more square look, and they cover up slightly less of a diamond’s area. There are many variations to the prong setting and it can be used in a number of ring styles, such as solitaire, three-stone, and more.

  2. Bezel: The bezel setting is one of the most protective styles. For this style, a thin metal strip is pushed or hammered all around the diamond to hold it in place. This means that the diamond cannot be viewed from the side, but it also means that there are no prongs that can snag on gloves (helpful for nurses) and that any corners are well-protected. It is an excellent choice for diamonds with sharp points that are more likely to chip, such as princess-cut and marquise-cut, diamonds.

6. Consider side stones

Side stones are a dazzling way to dress up an engagement ring and make it look bigger. Popular choices include making the ring a three-stone ring, adding a halo, including channel, pavé, or bead set diamonds along the shank of the ring, and adding colored gems or birthstones. If you want diamond side stones, choose those with 4Cs grades similar to that of the center stone. Having a similar color grade is especially important if you want the stones to match.


7. Know Styles and Trends

What style of the ring are you looking for—vintage, modern, timeless, Bohemian, romantic? Know your time periods and motifs or add personalized touches for a stand-out ring.


Vintage and Modern Vintage: Vintage styles are making a comeback, or perhaps they’ve simply never gone out of style! For an Edwardian-style mill graining engagement ring, go for vintage motifs such as scrollwork, mill graining, and engraving. Many setting styles are rich with meaning. The toi et moi ring, French for “you and me,” has been popular for centuries. It features a ring with two gemstones representing the couple coming together. This motif was made famous by Napoleon who gifted his future-empress Josephine with a sapphire and diamond toi et moi ring.


8. Measure ring size

Once you’ve picked out a diamond and chosen a style for the ring, the next step is to measure the wearer’s ring size. The best way to do this is with a ring sizer, which is a series of plastic or metal rings in different sizes that you try on. Your jeweler will have a ring sizer and can help you find the perfect fit. If you want the ring-making process to be a surprise, try guessing ring size by borrowing a ring your fiancée or fiancé already owns. Trace the inner circle on a piece of paper. Or slide it down one of your own fingers and draw a line where it stops. A jeweler can help you to estimate the approximate ring size. Note that ring size varies from finger to finger, so using this method will only give you an approximation.

The good news is that most rings can easily be resized up or down by a size or two. Resizing more than that may be more difficult depending on the style of the ring. Solitaire rings are easy to resize, while rings with pavé or bead-set diamonds or other details on the band will require more work.


9. Pick a reputable jeweler

Since an engagement ring is a significant investment, you’ll want to buy it from a jeweler you can trust. Your jeweler should be armed with expert training, be open to questions, and be able to explain how to buy a diamond in clear, simple language. Tip – start by looking for a jeweler who has earned a credential from a highly recognized and internationally accredited program, such as the GIA Graduate Gemologist (GG) or Applied Jewelry Professional (AJP) diploma programs. As your personal diamond-buying guide, an educated jeweler will not only explain the 4Cs of Diamond Quality, but will also be able to demonstrate the differences between apparently similar diamonds. They will encourage you to compare the number of diamonds that fall within your budget. The GIA Retailer Look Up can help you find local jewelers who carry GIA-graded diamonds or have GIA-trained staff.


10. Insist on a diamond grading report

A diamond grading report from an independent, scientific laboratory such as GIA is more than a document containing important information. Purchasing a diamond with a GIA report ensures that you know the identity and quality of your diamond. It tells you whether your diamond is natural and whether it has received any treatments. GIA Diamond Grading Reports are also used by appraisers to determine a diamond’s value if you want to insure your diamond engagement ring.


At GIA, we know diamonds. We created the 4Cs of diamond quality and the GIA International Diamond Grading System™ used worldwide for grading diamonds. Top museums and auction houses trust us to evaluate their finest treasures, and our reports are recognized internationally. We apply the same passion and precision we use in grading these world-famous diamonds to grading every diamond—including yours. Our expertise is reflected in a variety of diamond reports, ranging from the GIA Diamond Dossier to the GIA Diamond Origin Report. Learn what each report can tell you about your diamond and insist on one when you are ready to make your purchase.

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